Worthy Group is thrilled to announce that after a fresh rebrand, Equipment Dealer Direct now becomes Worthy Auctions.
A change that reflects our growth and wholly aligns us with the broader Worthy Group family, including Worthy Parts, Worthy Engineering and Worthy Freight.
This rebrand represents more than just a name change. It marks the next chapter in our commitment to delivering a seamless, transparent and efficient platform for buying and selling quality equipment online.
As we’ve grown, so has our mission. By bringing all divisions under the Worthy Group banner, we’ve created a more unified experience for our customers across the mining and transport industries. The Worthy name is synonymous with trust, value and industry expertise – and Worthy Auctions is proud to carry that reputation forward.
Our rebrand comes with the launch of a new and improved website, designed with our users in mind. One of the most exciting features is a ‘Buy Now’ option, giving customers the ability to purchase equipment immediately, without waiting for an auction to commence. You’ll still find the same reliable auction services you trust, with the added flexibility and speed to buy when the timing is right for your business.
While our name has changed, our values and service hasn’t. You’ll continue to work with the same experienced team and benefit from the same strong network of sellers, buyers and support across industries.
Explore the new Worthy Auctions platform and see the changes for yourself. Whether you’re listing gear or looking for a great deal, we’ve made it easier than ever to connect and transact with confidence.
